This Privacy Policy explains how Luke Murchie ("we", "us", "our") collects, uses, discloses, and protects your personal information when you visit our website or purchase from us.

We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What Information We Collect

We may collect:

  • Full name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment details (processed securely via third-party payment providers)

  • Order history

  • Website usage data (cookies, IP address, browser type)

We do not store full credit card or payment details on our systems.

2. How We Collect Information

Information is collected when you:

  • Place an order

  • Subscribe to our mailing list

  • Contact us via form or email

  • Browse our website (via cookies and analytics tools)

3. Why We Collect Your Information

We collect personal data to:

  • Process and fulfil your order

  • Arrange shipping and delivery

  • Provide customer support

  • Send order confirmations and updates

  • Improve website functionality and user experience

  • Send marketing emails (only with your explicit consent)

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.

4. How We Share Your Information

We do not sell your personal information. We may share it with trusted third-party service providers solely to operate our business, including:

  • Payment processors (e.g. Stripe, PayPal)

  • Shipping and logistics providers

  • Email marketing platforms (e.g. Squarespace Email Campaigns)

  • Website analytics providers (e.g. Google Analytics)

These providers are only given the information necessary to perform their specific service and are required to handle it securely.

5. International Data Transfers

As we sell internationally, your personal information may be transferred to and processed in countries outside Australia — for example, by payment processors, shipping platforms, or analytics providers. We take reasonable steps to ensure these third parties protect your information in accordance with Australian privacy standards. By using our website, you consent to this transfer.

6. Cookies & Analytics

We may use:

  • Cookies

  • Google Analytics

  • Meta (Facebook/Instagram) Pixel

Cookies help us understand how visitors use our website and improve our marketing performance. No personally identifiable information is collected through cookies alone.

You can disable or manage cookies at any time through your browser settings. Please note that disabling cookies may affect the functionality of some parts of the website.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Order records are generally retained for seven years in accordance with Australian tax and accounting obligations.

8. Data Security

We take reasonable steps to protect your personal information from misuse, loss, or unauthorised access. All payments are processed through secure, encrypted third-party providers. In the event of a data breach that is likely to cause serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.

9. Access, Correction & Complaints

You have the right to request access to or correction of the personal information we hold about you. You also have the right to lodge a complaint if you believe your privacy has been breached.

To make a request or complaint, please contact us at: hello@lukemurchie.com

We will respond within 30 days. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date of the most recent update will be noted at the top of this page. We encourage you to review this policy periodically.

Last updated: March, 2026

Privacy Policy